The Attribution Gap: Why Traditional Models Undervalue Radio For years, digital marketers have relie...
Digital advertising is undergoing a major transformation, with businesses experiencing diminishing r...
TV and radio advertising remain powerful tools, and when combined with digital strategies, they deli...
To assess the effectiveness of combining podcast advertising with streaming radio ads, we conducted ...
Testing TV Ads for Maximum Impact At Influence Crafters, we set out to test a TV streaming ad campai...
Leveraging TV Retargeting for Increased Sales At Influence Crafters, we tested a TV streaming retarg...
We Are Our Own Best Case Study At Influence Crafters, we don’t just advise clients on marketing stra...
Why Businesses Misattribute Web Traffic Generated by Radio Many businesses assume that web traffic s...
Advertising plays a pivotal role in shaping consumer behavior, and TV and radio continue to be power...
Many local business owners assume they can’t compete with big brands when it comes to advertising.
The January 2025 edition of Nielsen’s Total TV & Streaming Snapshot reflects a dramatic shift in...
Advertising is both an art and a science, and when it comes to TV and radio, understanding the psych...
In an era dominated by digital marketing, many local business owners wonder whether traditional adve...