Restaurant Case Study: How Our TV Advertising Campaign Drove High Engagement & Conversions

Testing TV Ads for Maximum Impact

At Influence Crafters, we set out to test a TV streaming ad campaign to see how well Connected TV (CTV) advertising could drive brand awareness and conversions.

The campaign, designed for a pizza shop, ran across premium platforms like Peacock, Roku, Hulu, CBS, and HGTV and targeted two key audiences:

✅ Families Looking for Dinner Options
✅ Late Night Diners and Young Adults

The goal was to measure impressions, reach, cost efficiency (CPM), and direct conversions while refining targeting based on real-time data. Here’s what we found.

Campaign Performance Overview

🚀 Key Takeaway: Our campaign successfully reached over 41,500 unique viewers with nearly 50,000 impressions, driving 287 conversions at an average cost of $5.01 per event.

How This Compares to Hospitality Industry Benchmarks

To assess performance, we compared our results against Google Display Network (GDN) industry benchmarks for the hospitality sector, using data from WordStream’s Google Ads Industry Benchmarks.

🔹 TV Ads Outperform in CPA (19.8x lower than GDN)

• Hospitality industry CPA is $99.13, while our CTV campaign achieved $5.01 per conversion, showing a significant cost reduction.

• Takeaway: TV ads delivered strong engagement and conversions at a fraction of the cost compared to GDN.

🔹 Higher CPC on TV Ads ($1.19 vs. $0.44 for GDN)

• TV ads cost more per click, but these clicks convert at a much higher rate than standard display ads.

• Takeaway: While GDN delivers cheaper clicks, TV advertising ensures higher-quality customer actions.

What Worked: Campaign Highlights

1. Smart Audience Targeting Increased Engagement

Our strategy focused on two key segments:

🎯 Families Looking for Dinner Options - Captured meal planners who were actively seeking restaurant solutions.
🎯 Late Night Diners & Young Adults - Engaged night owls who frequently order food delivery.

🔹 Result: A balanced distribution of impressions across both groups, ensuring high visibility during peak mealtime hours.

2. Premium Streaming Platforms Maximized Brand Exposure

The campaign aired on top-tier streaming networks, including:

📺 Peacock, Roku, Hulu, CBS, A&E, Bravo, HGTV, AMC+, TBS, Adult Swim, Philo, and Xfinity

🔹 Result: Strong brand presence across high-engagement entertainment and news content, ensuring the pizza shop remained top-of-mind with potential customers.

3. Data-Driven Adjustments Improved Cost Efficiency

By analyzing conversion data in real time, we refined dayparting and channel selection to improve performance. Key findings:

✅ Best Conversion Rates: Ads performed best on weekends and late-night slots.
✅ Most Cost-Efficient Day: Nov 2nd saw the lowest Cost Per Event at $3.94.
✅ Highest ROAS (Return on Ad Spend): The strongest return occurred on Nov 9th, with a 2.97x ROAS.

🔹 Result: Continuous optimization led to better conversions and maximized efficiency for every dollar spent.

What This Means for Future TV Advertising Campaigns

🚀 CTV Ads Drive Real Engagement & Sales

Unlike traditional TV ads, Connected TV (CTV) allows precise audience targeting, leading to higher conversions and measurable ROI.

🚀 Refining Audiences and Timing Is Key

The best results came from analyzing audience behaviors and adjusting placements accordingly.

🚀 Streaming Ads Are a Scalable Solution for B2C Brands

With lower costs per event ($5.01) compared to industry benchmarks, this proves that CTV ads can be a cost-effective and scalable acquisition channel.

Final Takeaway: TV Ads Work—When Done Right

This campaign showcased how a data-driven TV advertising strategy can generate strong engagement, improve brand awareness, and drive direct conversions at scale.

📩 Want to maximize your ad spend with CTV?

Contact us to build a results-driven campaign tailored to your audience.