Case Study: Generating $2.09M in Revenue Through Optimized Google Ads and Content Strategy for a Scottsdale Home Services Business

Client Overview

A two-person home services business in Scottsdale, Arizona, specializing in high-quality home repairs and renovations, aimed to enhance their digital marketing performance to increase visibility and customer acquisition.

Challenge

The business faced challenges in reaching and engaging a local audience in a competitive market effectively. Their goal was to improve online presence and drive higher conversion rates through targeted advertising.

Objectives

Increase the click-through rate (CTR) and reduce the average cost-per-click (CPC) of their Google Ads campaigns.
Drive more qualified leads to their website, enhancing the overall effectiveness of their digital marketing efforts.
Optimize their advertising spend to achieve better returns on investment.

Strategy

Our approach integrated targeted content marketing with optimized Google Ads campaigns:

Content Marketing Enhancement:

Developed high-quality, informative content tailored to the specific needs of homeowners in Scottsdale, focusing on topics relevant to home repair and renovation.
Implemented SEO best practices to ensure the content was discoverable by local audiences actively searching for home services, thereby organically boosting website traffic.

Google Ads Campaign Optimization:

Refined the existing Google Ads campaigns by focusing on high-converting keywords and optimizing ad copy to appeal directly to the local demographic.
Implemented geo-targeting to ensure ads were shown to users in Scottsdale and surrounding areas, maximizing relevance and potential customer engagement.

Performance Monitoring and Adjustments:

Utilized advanced analytics to monitor ad performance, including CTR and CPC, and made real-time adjustments to optimize campaigns.
Conducted A/B testing on ad elements such as headlines and calls to action to continuously improve the effectiveness of the ads.

Results

From March 1, 2020, to May 2, 2020, the business achieved significant improvements in their Google Ads campaign performance:

Clicks: Achieved 499 clicks, indicating strong audience engagement.
CTR: Attained a CTR of 2.70%, demonstrating improved ad relevance and targeting.
Avg. CPC: Managed to maintain an average CPC of $3.72, reflecting efficient use of budget.
Cost: Total ad spend was $1.86K over the period, aligned with budget expectations and business goals.
Revenue Generated: With each click representing a potential unique lead and assuming a closing rate of 70%, the 499 clicks would translate to approximately 349 successful transactions. Given each transaction's value is $6,000, the total revenue generated from these leads would be approximately $2.09 million.

How We Can Help Your Business

If your business is looking to improve its digital marketing outcomes, our tailored strategies can help. We specialize in creating and implementing effective content and advertising plans that drive real results.