Case Study: Enhancing Visibility and Engagement for Healthcare Services through Paid Ads, Local SEO and Content Marketing

Client Overview

A well-established healthcare provider in the Los Angeles area approached our firm seeking to boost their online visibility and patient engagement, particularly focusing on specialized services such as pericardiectomy.

With a competitive healthcare market in Los Angeles, our client needed to stand out and ensure potential patients could easily find their valuable services.

Challenge

Despite offering top-notch healthcare services, our client was struggling to attract a consistent stream of patients through their online channels. Their primary concerns were:

Low engagement on their digital platforms.
Underperformance in local search results.
Limited awareness of specialized services they offer, like pericardiectomy.

Objectives

Our primary objectives were to:

Increase the client’s visibility in local search engine results.
Drive higher engagement and calls from potential patients.
Educate the target audience about the client's specialized services and their benefits.

Strategy

To address these challenges, we implemented a robust strategy combining paid ads, content marketing with local SEO optimizations:

Keyword Optimization:

Conducted thorough keyword research to identify high-value keywords such as "pericardiectomy" which had a high search volume yet low competition.
Optimized existing content and created new content around these keywords to improve search engine rankings and relevancy.

Content Creation:

Developed engaging, informative content that addresses common patient concerns and questions regarding pericardiectomy and related services.
Utilized blog posts, infographics, and patient testimonials to enhance understanding and trust in our client’s services.

Local SEO Enhancements:

Optimized Google My Business listings to improve local search visibility.
Built local citations to ensure consistency across all platforms, enhancing local ranking factors.
Implemented on-page SEO practices tailored to the Los Angeles healthcare market.

Results

The implementation of our tailored content marketing and local SEO strategies led to impressive results over a six-week period:

Calls by Day: Significant spikes in calls were observed, particularly on days when targeted content was published. Notably, there was a 40% increase in call volume on September 20th and 28th.
Unique Callers: Unique callers doubled on key days, indicating successful reach to new patients.
Top Keyword Success: "Pericardiectomy" became the top keyword, suggesting improved visibility and awareness for this specialized service.
Overall Engagement: Average ring time decreased, indicating quicker response times and higher efficiency in handling patient inquiries.

How We Can Help Your Business

If you're looking to boost your healthcare company’s online presence and connect with more patients in your area, our team is ready to help you achieve tangible results.