At Influence Crafters, we tested a TV streaming retargeting campaign to evaluate how Connected TV (CTV) advertising could improve conversions and return on ad spend (ROAS) for a home repair service.
By serving ads to audiences who had already engaged with the brand, we aimed to increase purchase intent and drive high-value conversions.
The campaign ran across premium streaming platforms like Hulu, Paramount, USA Network, Peacock, ESPN, and TBS, ensuring high visibility among engaged viewers.
| Metric | Result |
|---|---|
| Impressions | 10,031 |
| Reach | 5,303 |
| Conversions | 17 |
| Cost Per Event (Conversion) | $19.42 |
| Return On Ad Spend (ROAS) | 5.33x |
| Average Purchase Price | $108.06 |
| Cost Per View (CPV) | $0.033 |
| Cost Per Click (CPC) | $1.37 |
🚀 Key Takeaway: The campaign successfully reached over 5,300 unique viewers, generating 17 conversions at a cost of $19.42 per event, and achieving a 5.33x ROAS.
To better understand the effectiveness of TV retargeting, we compared our results to Google Display Network (GDN) industry benchmarks, using data from WordStream’s Google Ads Industry Benchmarks.
| Metric | Our TV Retargeting Campaign | Google Display (B2B Industry Average) | Difference |
| Click-Through Rate (CTR) | N/A (CTV doesn’t track direct CTR) | 0.46% | N/A |
| Cost Per Click (CPC) | $1.37 | $0.60 | +128% higher for TV retargeting |
| Cost Per Action (CPA) | $19.42 | $116.17 | 6x lower for TV retargeting |
| Return on Ad Spend (ROAS) | 5.33x | N/A | TV retargeting directly tracks revenue impact |
🔹 Lower CPA for TV Retargeting (6.7x lower than GDN)
GDN’s industry average CPA for home goods is $116.17, while our TV retargeting campaign achieved $19.42 per conversion—a massive improvement in cost efficiency.
Takeaway: Retargeting high-intent viewers with TV ads significantly reduces acquisition costs.
🔹 Higher CPC on TV Retargeting ($1.37 vs. $0.79 for GDN)
TV retargeting costs more per click, but these clicks are more valuable as they come from audiences already familiar with the brand.
Takeaway: While GDN provides cheaper clicks, TV retargeting ensures higher-quality conversions.
🔹 ROAS is Directly Tracked in TV Retargeting (5.33x)
GDN industry benchmarks don’t typically report direct return on ad spend (ROAS), making CTV retargeting a more transparent and trackable performance channel.
Takeaway: If a business is focused on revenue-driven outcomes, TV retargeting offers better tracking and optimization potential.
Instead of targeting cold audiences, we focused on users who had already interacted with the brand, leading to higher engagement and stronger conversions.
✅ Higher conversion rates vs. traditional TV ads
✅ Targeted ads delivered on premium streaming networks
✅ Optimized reach to the most engaged users
🔹 Result: The purchase event conversion rate increased, reinforcing that retargeting is a powerful strategy for driving final sales decisions.
The campaign aired across a mix of entertainment, sports, and lifestyle networks, including:
📺 Hulu, Paramount, USA Network, Peacock, ESPN, TBS, CBS, FOX, Univision, Adult Swim, AMC+, and more
🔹 Result: The brand remained top-of-mind across high-engagement streaming content, reinforcing trust and familiarity with potential buyers.
By analyzing daily performance, we optimized ad placements for the highest engagement:
✅ Most Conversions: November 10th, with a cost per conversion of $5.97
✅ Highest ROAS: November 2nd, at 7.70x return
✅ Top Time Slots: Late evenings and weekends performed best for home service conversions
🔹 Result: Strategic placement adjustments lowered conversion costs and maximized campaign efficiency.
🚀 CTV Retargeting is a Game-Changer for High-Intent Audiences
Unlike traditional TV ads, Connected TV (CTV) allows brands to serve ads to viewers who are already familiar with their services, leading to higher conversion rates and stronger ROAS.
🚀 Refining Timing & Audience Segments is Key
By analyzing which days and times drive the best results, brands can optimize ad spend and improve efficiency.
🚀 Streaming Ads Are Scalable & Cost-Effective
With a 5.33x ROAS and an average cost per conversion of $19.42, this campaign proved that CTV retargeting is a powerful and scalable tool for service-based businesses.
This campaign showcased how a targeted TV retargeting strategy can generate strong engagement, improve brand recall, and drive measurable conversions.
📩 Want to implement a high-impact TV retargeting strategy?
Contact us to build a results-driven campaign tailored to your audience.