Case Study: Southwest Law Firm Generates Over $56 Million in Potential Revenue with Multi-Location Local Content and SEO (6 year engagement)

Client Overview

A multi-location law firm in the Southwest sought to strengthen its online presence and attract qualified leads across its three service areas. Their current strategy wasn't generating the desired level of client acquisition.

Solution

We implemented a data-driven, multi-channel local SEO strategy focused on content and inbound lead generation. This comprehensive approach included:

Location-Specific Website Optimization: The firm's website was optimized for local search with relevant keywords and location-specific content. Dedicated landing pages showcased unique services and community involvement for each location.
GMB Domination: Complete and accurate Google My Business (GMB) listings were ensured for all locations, emphasizing NAP (Name, Address, Phone number) consistency. Engaging descriptions, high-quality photos, and positive client reviews further fortified these listings.
Content Strategy for Client Attraction: A targeted content plan was developed to create valuable, informative content that resonated with potential clients. Blog posts, articles, infographics, and videos tackled legal topics relevant to each location's practice areas, establishing the firm as a trusted authority.
Online Review Generation: A system encouraged satisfied clients to leave positive online reviews on Google My Business, Yelp, and other platforms, building trust and credibility with potential clients.
Strategic Paid Advertising: A pay-per-click (PPC) advertising campaign was launched, targeting potential clients actively searching for legal services within the firm's practice areas.

Results

This multi-pronged local SEO strategy yielded significant improvements for the law firm:

Increased Website Traffic: Optimization and content marketing efforts drove a substantial increase in website traffic, attracting a wider audience in each target market.
Qualified Lead Generation: Leads soared by 70%, with a conversion rate of 30%. This translates to 11,330 qualified leads (30% of 37,767 total leads) at a value of $5,000 per lead, resulting in a potential revenue increase of $56,650,000 over 6 years.
Enhanced Search Engine Visibility: The firm's website achieved higher search engine rankings for relevant keywords in its target locations, making them more readily discoverable by potential clients.
Positive Online Reputation: The firm received a significant number of positive online reviews, boosting trust and confidence among potential clients.

How We Can Help Your Business

If you are looking to boost local digital marketing ROI through sophisticated content marketing and lead generation strategies, our expertise can guide you to achieve similar success.